The loneliest job in the world
Building a company alone means making hundreds of decisions with nobody to bounce them off. Your friends don't understand the context. Your advisor gets a 30-minute update once a month. ChatGPT forgets everything between sessions.
Amili knows your business. Your runway. Your target market. What you tried last quarter and why it didn't work. It has the full context every time you talk.
Strategic memory
Three months ago you decided not to build feature X because of constraint Y. Today you're about to build it again. Amili remembers: "You considered this in January and decided against it because of the API costs. Has something changed?"
That one question saves you a week of wasted work.
You: I'm thinking about switching from freemium to a free trial model.
Amili: You explored this in February — your concern was that your activation rate is 12%, so most free trial users would churn before seeing value. Has activation improved since the onboarding changes you shipped last month? If it's above 25% now, the trial model makes more sense.
Pressure-test your ideas
Tell Amili an idea and it doesn't just agree. It asks the uncomfortable questions: What's the TAM? Who's the first customer? Why hasn't someone built this already? How does this fit with what you said your focus would be this quarter?
Your institutional memory
Startups move fast and forget faster. Amili is your institutional memory — every pivot rationale, every customer conversation summary, every strategic decision and why you made it. When board meeting prep comes around, just ask.