What is the Explore app and what is the best angle for fastest human user growth and most usage?

The Explore app is a feed of short, surprising true stories drawn from various sites, with each story ending in a 'read more' link to the relevant site. For fastest human growth, focus on growing where people already are, not with app installs first. This can be achieved by: creating posts that answer questions people search and share, using TikTok/Instagram carousels to point to the site, establishing a daily habit of sharing 'today's 3 stories', and finally building an app for people who already return to the site. Starting with questions and carousels for reach, then daily stories for return visits, and lastly the app, can drive the most use and bring people back.