What is the best approach for SEO when considering a footer bar versus in-page links for related content, and how does it impact page views and orders?

For SEO, a link inside the page text is more effective as search engines and AI read it as a real related link. A footer bar repeated on every page can be considered boilerplate and may not add value for search. However, a footer bar may increase page views. To maximize orders, especially on mobile devices, it's crucial to ensure the footer bar does not cover buy buttons, perhaps by making it appear after the visitor scrolls past the last buy button.